8.23.2007

It's sales, not marketing.

My interview on Monday was a great disappointment. Turns out that a so-called entry-level marketing position or "Account Executive" is essentially a salesperson, knocking from door to door in a ghetto neighborhood and trying to "market" client's services. Now I know what it really means by face-to-face/direct marketing. I won't fall into the trap anymore.

I'm surprised at the number of these marketing companies out there, all pitching the same idea...like "face-to-face marketing has proven to be most effective for our clients" or "field training strengthens communications skills, emphasizes a good work ethic and develops skills for negotiating with clients". Fortune 500 clients...yes. Sounds too good to be true.

I remember in my 3rd semester in architecture, my instructor always forbid us to say "design" when we were presenting our projects. Because architecture != design. Design = make things beautiful. No, they didn't lie. It's just not my type of architecture.


edit:
In one of the apartments, there was this real sweet baby neko, black and white just like nekochan. Heh wondered if all black and white neko are this sweet.

1 comment:

  1. Anonymous6:02 AM

    wow, goon! gotta send this entry to ba and berd. can totally see the maturity in our baby of the family! your conclusion is most invigorating.
    -------
    thanks for the lesson. i see how architecture is not a design. you had great teachers.

    ReplyDelete