BTW, every company should be doing this - keep track of brand name mentions and keywords - stay connected with your potential customers the quick and easy way. Social Mention is a handy tool for brands to monitor and analyze their influence/presence in the social media - blogs, Facebook, Twitter etc.
So anyways, I received an alert this morning, which brought me to this page. It's a Facebook Fan Page for a US wireless retailer called Cell City. Despite the name being identical to my current company in Singapore, trust me that we have no relations to this US company at all. Having the same name is actually still quite acceptable - 1. the name has not been patented and 2. as we are both in the wireless industry, it's not hard to think of our businesses as "a cellular city" or "building a city in the cellular world" - thus "cellcity". You can't really tell if anyone did copy the other. But to have the same logo (or very very similar) is a little freaky.
Cellcity @ Singapore:
We have been using our logo (plus a couple very minor variations) for at least a year now. I particularly liked the little city landscape captured in that "cellphone" on the right of the text. And what's also so neat about it is the iconic properties of that "cellphone" shape.
Cell City @ US:
This logo is taken from the Facebook page I found. Almost identical to ours, except for the font type and color (tbh, we had this shade of golden yellow/orange in our earlier variations), plus they used a real cellphone image for the icon with the signal sign instead of a city landscape. Other than that, the style of the text (bubbled letters and how "cell" is white and "city" is colored) and the idea/position of the cellphone icon are identical. This logo was uploaded onto the profile May this year. Another logo was used previously if you check out their Profile Pictures album.
Not really pointing fingers here as I don't have any actual evidence of plagiarism here (who came first??) But just a "sigh" at the professionalism of either designers or companies. It's one thing being inspired by another company's logo, but it's another thing when you actually copy 80% of it, tweak the remaining 20% and take it as yours. Hard for me to believe that these 2 examples are actually genuine and original concepts from two different designers for two different companies. Can you?
Cellcity @ SG has been using this logo for at least 2 years now.
ReplyDeletethx! lol yah 2 years! that's no kidding..
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