[Share] Youth Marketing - Power of Gaming

Currently researching a bit on Youth Marketing for an upcoming project.

This presentation highlights the youth behavioral profile and presents several inspiring case studies on marketing to youths through games.


Oi Auntie, Don't Pull Leh.

You know those auto paper towel dispenser? You probably don't see them at all in Singapore (very rarely), but they are available in Toa Payoh Jackson Square's toilets.

How it works - there is a motion censor (small blinking red light) right at where the paper towel will come out. All you have to do is to put your hand there or wave it, and paper will start rolling out for ~3 secs the stop. Cool, you like it?

Actually, these dispensers don't seem to be very efficient. The paper often gets stuck, and for a long time, the one right by my office was unable to respond to any hand motions at all. I thought it was due to low batt or something.

Well, I think I might have found the truth today after having just saw an auntie forcefully pull an extraordinarily long piece of towel out of that poor machine THRICE!! I could hear the machine's screeching sound as she did that again and again. So I said, "eh auntie, u noe how to use one not? the machine will spoil if you keep pulling liddat!"

Oki, I lied. I didn't say that to her. :p I just stared at her barbaric behavior from the mirror. Maybe I should help the management put up a sign on the dispenser to teach people how to use it properly: DO NOT PULL.

- posted from my iWee :)


13 Lo Hei ingredients and their meanings

Of all the Chinese New Year food, I hate Lo Hei (Yu Sheng) the most. Gosh it's like randomly throwing everything together, give them a meaning, and give them a representative color to fit their meaning. They simply don't taste right to me. And raw fish is just not my type.

But this Chinese New Year, I had 3x Lo Hei. Once at Din Tai Fung, once in Malaysia, and once at Tung Lok. The coolest thing for me was just the procedure to pour the ingredients together. Then the actual "lo hei".

Do you know what are the ingredients and the meanings behind their colors? How many can you name?

I picked up a flyer from Ichiban Boshi with 13 lo hei ingredients, and their respective meanings in both English and Chinese. Of course the ingredients here are tailored for Ichiban Boshi's Yusheng set this year. I read on wiki that they are 27 ingredients in the original dish.

1. Chuka Kurage
Excellence, 锦上添花

2. Red Sweetened Ginger
Luck, 鸿运当头

3. Peanut Crunch
Wealth, 金玉满堂

4. Pickled Leek
Divination, 妙算如神

5. Sweetened Lime
Merit, 苦尽甘来

6. Pickled Cucumber
Advancement, 平步青云

7. Winter Melon
Harmony, 甜甜蜜蜜

8. Fried Sesame
Prosperity, 生意兴隆

9. Chuka Wakame
Youth, 青春长驻

10. Pickled Melon
Tranquility, 风调雨顺

11. Pok Chui Biscuits
Affluence, 遍地黄金

12. Five Spice, Cinnamon and Pepper Powder
Fortune, 招财进宝

13. Salmon Sashimi
Abundance, 年年有余

Do you like Lo Hei? What was your favorite or least favorite Chinese New Year dish/snack?


Who says no money cannot eat?

Hmmm....it's been 3 months now since my last pay! What the heck... & Always in the last week, we try to scrimp and save. But who says no money cannot eat?

In times of need, we were so glad to have my Sakae Card around!

..with $55 Sakae Dollars from the e-journalists program. Just in time to celebrate wx's birthday too! Hehe

3 colored plates, $2.29 each + 1 red plate, $5.59

Nabeyaki Udon, $11.99

Tempura with Yuzu Soba, $13.99
Totals to $46.50. We paid only 50 cents!!

The yuzu soba was quite interesting. We were given this raw quail egg (poked with a small hole) and for a while we weren't sure what to do with it.

Do you know the correct way to eat your yuzu soba?

Rating: ★★★


This is not Farmville. It's your own REAL farm.. but online.

Ever played Farmville on Facebook? Apparently, it is the #1 Facebook app by Zynga (who also created Café World and Mafia Wars in Top 10) now with over 73 million users - that's more than twice the size than that of the #2 app. These virtual farm games are getting quite popular even on the iPhone. The most popular in the iTunes App Store is the Tap Farm by Streetview Labs, currently at #35 in Top 50 Free Apps.

I've been playing one myself called iFarm by PlayMesh. I spend time picking out crops that would make me the most profit, and I keep coming back to check on their growth even if it's at 3am - because everything is real time, if you leave a harvested crop for too long, it wilts.

How about playing one that actually returns you with REAL edible harvests? Doing it pretty much the same way as in those farm simulation games mentioned above (except you DO have to pay for this) - pick your crops, plant them, water them and finally harvest them - this creative Italian company will deliver your harvests to your doorstep within 24 hours! Interesting eh?

Unfortunately, this fun and innovative service only operates in Italy right now. And you control your own farm (or "garden") via your web browser. But I wouldn't see it being a problem to establish such services in the United States, where city people are becoming more health-conscious, "cheap" "organic" "home-grown" food would appeal very much to them as well. An even better idea - remotely control your farm on mobile even while traveling! Or send a box of love-filled tomatoes to your family!

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Remote-controlled farming for city dwellers: tailor-made, no-fuss vegetable gardens